In good company / Conference case studySan Francisco · 2026

Pier 27,
naturally.

A conference for 3,500+ people.
For an AI company valued at $17.5B.

Thoughtful plant design at San Francisco’s 54,000-square-foot waterfront venue.

Explore the project View all 14 photos

Expansive conference lounge at Pier 27 with white modular seating and a continuous border of lush plants beside the waterfront windows

3,500+

People at the conference

54,000

Square feet at Pier 27 · two levels

$17.5B

AI company valuation · July 2026

The big picture

Make a big venue
feel considered.

At a conference this size, every space has a different job. Welcome people in. Give them somewhere to connect. Keep the focus on the stage.

Our plant palette moved with the event: trailing greenery at the entrance, layered foliage around the lounges, and airy grasses beside the stages. Different moments, all part of the same story.

A walk through Pier 27

Every space.
A reason for every plant.

Explore how the planting changes
to suit each part of the conference.

01 / The first impression

A welcome
that looks up.

Cascading greenery brings softness to the tall metal walls and frames the arrival space. The planting follows the architecture, drawing the eye toward the next level.

The design thinking

Use height to make an entrance feel full, while keeping the floor open for arrivals.

01 — 05

The details do the work

Big picture.
Thoughtful layers.

Scale comes from how the plants work together. Repeated shapes, varied textures, and the right height for each setting give a large conference a sense of continuity.

A long row of layered green and burgundy foliage behind the white conference lounge seating — 01 / Build a living edge
Give a big room
a softer boundary.
Long planted borders define the lounge without closing it in. Leaf sizes and warm foliage tones add depth beside the white seating.

Ornamental grasses soften the edge of a warm, pink-lit lounge with leather sofas and silver meeting trailers — 02 / Let the room breathe
Keep the texture.
Lighten the silhouette.
Fine grasses bring movement and a gentler outline to seating areas. Their open form works with the lighting and lets the room remain visible.

The full gallery · 14 photographs

All around
Pier 27.

Every space, every angle.
Select a photograph for a closer look.

Hanging greenery around the wooden event emblem on the metal entrance wall — 01The Pier 27 welcome

A wide view of the arrival area with stairs, an escalator, and trailing plants above — 02Greenery above the entrance

An alternate view of the Pier 27 entrance and its overhead planting — 03A welcome from every angle

White modular sofas framed by a long planted border in the large waterfront lounge — 04A lounge at conference scale

Long rows of white lounge seating and greenery beside the conference windows — 05Along the windows

Mixed foliage behind white lounge seating in the expansive Pier 27 conference hall — 06Layers around the lounge

Ornamental grasses flank a wood stage and presentation screen — 07A frame for the stage

A conference stage, lectern, grasses, and rows of black audience chairs — 08The stage, up close

Grasses and greenery surround a Google Cloud sponsor lounge with white and blue seating — 09Space for sponsors

A planted column, white lounge furniture, and café tables in the Nexus Café — 10The Nexus Café

Pothos plants frame a silver meeting trailer and sofa under pink event lighting — 11A quieter corner

Ornamental grasses soften a warm lounge with leather sofas and silver meeting trailers — 12Texture in the lounge

Fine ornamental grasses in the foreground of the warm, pink-lit lounge — 13A closer look at the grasses

A white planter with sculptural foliage beside a globe light overlooking the Bay Bridge at sunset — 14Out on the waterfront

A clear path from idea to event

You have enough
to plan.
Let’s make the
plants easy.

You don’t need a plant list to get started. Send us the space and the feeling you want. We’ll help you turn it into a clear, practical plant plan.

01
Send what you have.
Your date, venue, floor plan, or a few photos. A lookbook is welcome, too.
02
See what goes where.
We suggest plants and planters for the key areas, with visual references and an itemized proposal.
03
Know the next steps.
We agree on drop-off, pickup, and the handoff with your team. Your team handles placement, with responsibilities clear before the event.

Get in touch

Tell us about
the space.

Share your venue, dates and the look you have in mind. Ask about plants, custom boxes or both. We’ll reply by email.

$3,000 plant-rental minimum · Standard rental planters included · $500 one-time delivery · tax additional

Custom wooden planter boxes are purchased separately and yours to keep.

Prefer email?friends@shopthepreserve.com

Sculptural foliage beside a globe light on the waterfront terrace at Pier 27 at sunset

Send us a message

Your message comes straight to our inbox. We’ll reply personally by email.

Pier 27,naturally.

Make a big venuefeel considered.

Every space.A reason for every plant.

A welcomethat looks up.

Big picture.Thoughtful layers.

Give a big room a softer boundary.

Keep the texture. Lighten the silhouette.

All aroundPier 27.

You have enoughto plan.Let’s make theplants easy.

Send what you have.

See what goes where.

Know the next steps.

Tell us aboutthe space.